A movie can be critically acclaimed, beloved by filmmakers and destined to become a classic—and still struggle to get people into theaters. That strange disconnect has happened more often than you might expect. Some films arrive with major stars, expensive productions and respected directors behind them, only to disappear commercially within weeks. Others perform modestly at first but gradually build the audience they failed to find in theaters, eventually becoming cult favorites or widely regarded classics. The reasons vary. A difficult premise can make a film hard to market. A long runtime can discourage casual moviegoers. Poor timing, weak promotion, unfavorable competition or simply an audience that isn't ready for the film can all contribute to a disappointing theatrical run. And box office performance isn't necessarily a reliable measure of quality. Blade Runner , The Shawshank Redemption , The Iron Giant and Donnie Darko are now among the most celebrated films of their...
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